Philips Blender HR2094: Why does the motor produce an unpleasant smell during processing?

Philips Blender HR2094:

Question:
Why does the motor produce an unpleasant smell during processing?

Answer:
· It is common for a new appliance to produce an unpleasant smell or emit a little smoke when first used.
· The phenomenon will stop after you used the appliance a number of times.
· The appliance may also produce an unpleasant smell or emit a little smoke if it has been used too long.
· In this case you should switch the appliance off and let it cool down for 60 minutes.
· If the problem persists please contact the nearest Philips Customer Care Centre.

Info Source: http://www.p4c.philips.com/cgi-bin/dcbint/cpindex.pl?scy=GB&mid=Link_FAQs&view=aa12_view_partial.html&session=20110212220411_161.88.245.134&list=aa12_list_partial.html&slg=ENG&ctn=HR2094/00&dct=FAQ&refnr=0060471&faqview=1