Saturday, November 27, 2010

Making a case for alkaline water (by Kenneth Wong, Managing director, H2O Life Source (SEA) )

The following is a letter by Kenneth Wong to ST Forum of the Straits Times dated 25 November 2010, Thursday.

Making a case for alkaline water

ALKALINE water is a general marketing term for the scientific terminology alkaline ionised water, alkaline reduced water or electrolysed reduced water (Dr Yik Keng Yeong, 'Don't be taken in by 'benefits' of alkali water'; Nov 15).

The benefits have been documented, and in 2004, a Korean scientist researching on alkaline ionised water received the highest national science award, the Jang Young Shil Science and Culture Award, which is regarded as South Korea's Nobel prize.

Alkaline ionised water is more than simply adding an alkaline chemical, such as baking soda, to water.

Anyone who is considering a water ioniser should seek professional advice, which will help them understand the benefits of alkaline ionised water and avoid misrepresentations.

As in any growing industry, there may be concerns over dubious establishments or inappropriate marketing.

Such concerns are best addressed through the enforcement of advertising standards or the setting up of an industry-based self-regulating body.

Kenneth Wong
Managing director
H2O Life Source (SEA)

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