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Why World Health Organisation recommends a daily intake of 400 grammes of fruit and veg a day.
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Britain introduced the five-a-day campaign in 2002, based on a recommendation from the World Health Organisation of a daily intake of 400 grammes of fruit and veg a day.
The WHO said this amount -- equivalent to five 80-gramme (three-ounce) portions -- would help prevent heart disease, cancer, diabetes and obesity, as well as nutritional deficiencies.
The message caught on and was adapted around the world, from the "More matters" campaign in the United States -- where 36 percent of adults are obese -- to the "Go for two (fruit) and five (veg)" in Australia.
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